I’m Definitely Not Your “Average” Life Coach
Have you ever fantasised about telling your own underdog story? I sure have, and let me tell you, when I finally took action, it felt like my life was a movie I didn’t want to end.
And now, I am doing this for others—I transform my clients’ good lives into extraordinary lives.
A few things about me:
- I love what I do. I love the clients I work with. My work is my true passion, so I don’t need a holiday to escape it. That said, I do take around 20 to 30 shorter and longer trips each year—and I teach my clients how to enjoy the same kind of freedom.
- I have been a successful entrepreneur for two decades. I have started several businesses (including a construction company, a digital marketing agency and a very successful coaching practice, to name a few) and built a non-profit organisation with more than 600 volunteers from scratch.
- Since 2008, when I started coaching, I’ve dedicated around 27,000 hours to coaching over 1,600 clients, focusing on personalised one-on-one dynamic sessions. It’s been a journey of matching each client with their ideal path—one session and one breakthrough at a time.
- I’m all about driving results, but I also understand that patience is the secret ingredient to success. You have the potential to become a champion, reach the pinnacle of your field, build a successful and profitable business and simply be the best—if you decide to—but it all requires time and persistence.
I’ve coined a mantra that encapsulates this journey:
– Learn.
– Practice.
– Master.
– Become a F**king Legend.
Think of it like a culinary recipe: first, you learn the steps, then you practice them, then you master the technique. Only then, after mastering the basics, can you truly become a F**king Legend and start putting your unique spin on it. Success, like a fine dish, follows a sequence—no shortcuts. - My methods and processes have delivered fast results with relative ease in my own life and my clients’ lives—and they can do the same for yours. Simply, book your initial consultation session, and let us start the process.
- I have a coach and many mentors myself. One of my mentors worked with Steve Jobs (not for Steve, with Steve).
- I’m relentless when it comes to pursuing visions and achieving goals (not wishes). When we work together, you can count on me to move heaven and earth to ensure you do the same. After all, dreams don’t simply come true—we make them happen.

The “Miracle Worker” Life Coach
I’m a life and business coach, often referred to as the “miracle worker” by my clients. Why? Because I’ve guided them to make lasting, transformative changes in their lives.
My coaching philosophy is deeply rooted in my own journey of founding successful businesses and nonprofits. I’ve faced my fair share of setbacks, and I have failed many, many times—but who hasn’t? But while others were dwelling on their wounds or pointing fingers, I was using those challenges as stepping stones. Life’s tough lessons became my greatest teachers.
Early on, I made a decision: I would do whatever it takes to succeed. I wasn’t content to be defined by near-misses or what could have been. Instead, I chose to be the architect of my destiny, embracing failure as a necessary part of the path to success.
Millions of people experience significant setbacks every day. But I knew I was different. I knew I had exceptional talents that would eventually shine through if I worked hard enough.
I developed a system that turned my dreams into reality by taking small yet decisive steps (or goals, as I prefer to call them). Now, I’m sharing that system with my coaching clients.
Don’t Like Me? That’s Fine!
I’m not everyone’s cup of tea. I get that. The trouble is, I don’t really care because it doesn’t really matter. I never was and never will be a coach for “everyone”.
I didn’t get to where I am today by people-pleasing and asking for validation. I succeeded in life because I pursued success with blinkers on.
Don’t get me wrong. I’m respectful and professional. But I don’t have time for fluff or irrelevancies. They get in the way of my plan.
And I always have a plan and planning process in place. Why? Because I always have a vision to pursue. And when I achieve my vision, I develop another.
My Outlook
I believe you have to decide what you want from life and pursue it aggressively, ruthlessly, and persistently. Choose your battles wisely and strive to become a master of your craft.
“It’s better to be a warrior in a garden than a gardener in a war.”
This is a Japanese proverb that has stuck with me for years: Always be prepared for whatever life throws your way.
I’m Here to Change Your Life
As a coach, it’s my job to help you become the best possible version of yourself. This starts by defining that version in detail.
What is your ultimate vision in life? If you need to take a completely different approach to achieve it, a coach can help you put in place the necessary building blocks. These building blocks vary from person to person, but they can include everything from time management skills to accountability strategies.
You can be everything you want to be—even if the journey seems impossibly daunting right now. I’m proof of that. Want to know how? You know what to do. Reach out and book your initial consultation session.
Let’s start that beautiful journey of self-development!
Let’s get to know each othEr
Book your free initial consultation session!