The Rules of Successful Marketing

So, you’re looking for a talented marketing coach who knows how to grab the attention of target audiences? You’ll be glad to know that you’ve hit the jackpot.

Unlike other marketing coaches, I’m also a life coach and business coach, which means I provide holistic solutions that can be adapted to your business priorities and buyer personas. But more about me in a bit.

When two rival brands with a similar product compete, what do you think gives the more successful brand the edge?

Marketing!

The world’s greatest brands make outstanding digital marketing look effortless, even though it’s a highly complex and multifaceted industry. To become successful at it, you need honed skills, training, and most importantly, experience in the field.

As an entrepreneur and marketing coach, I have the expertise, training and marketing skills you’re looking for. But it’s my experience that truly helps clients avoid the kind of costly mistakes, pitfalls, and short-cuts that quickly derail award-winning products or innovations.

I’ve run my own successful digital marketing business for a number of years. So I know what I’m talking about. My marketing efforts have resulted in a long line of business successes. And now I’m ready to share the secrets of my success. Book an initial discovery meeting to tell me about your business and find out how I can help.

Success Stories

Real Clients. Real Success. Real Results.
From feeling stuck professionally to landing a role far beyond what he expected. This is Egis’s story:

“Within the first couple of months of coaching, I achieved several incredible outcomes. I found an amazing, well-paid job, far beyond what I had expected, all with Jake’s support. I also entered a happy relationship, moved into the flat I had always dreamed of, started travelling the world, and gained a deeper understanding of myself. The journey has been truly transformative.”

Egis — Business Change Manager at London’s Leading Law Firm

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Why do you need a Marketing Coach?

A marketing coach is an experienced professional who offers customised advice, strategic planning, and new ideas to people and businesses in need of more effective outreach strategies. Incredibly, some marketing coaches haven’t run their own business. They learned everything in academic environments, meaning they lack the “street smarts” and context required to think outside the box and react when things aren’t working.

While the specific approach of individual marketing coaches can differ considerably, most will pursue the following marketing strategies with their clients:

Identifying the root causes of failed marketing campaigns
Creating detailed, structured marketing plans that begin with a vision
Helping clients set achievable goals
Sharing experience-based tips, guidance, and insights

Like I said earlier, I’m a marketing coach who has proven my ability to deliver exceptional marketing campaigns. I’ve enjoyed enormous commercial success through my own businesses. And while it hasn’t always been plain sailing, I’ve used my natural desire to embrace change in order to roll with the punches, pick myself up, and keep fighting.

What Do Marketing Coaches Actually Do?

The average marketing coach will use a selection of their preferred techniques and tools to help their clients in a number of ways. Of course, I’m not an average marketing coach, but more about that later.

Provide you with tried and tested marketing methodologies and processes.
Improve your decision-making processes.
Help you learn how to identify target audiences.
Help you identify the ultimate goal of each marketing campaign.
Show you how to create a new marketing campaign from the ground up.
Become your personal confidence coach to give you the belief and motivation to lead courageously and be more decisive.

My approach to marketing coaching starts by assessing you as a person. You’ve obviously come to me because you’re struggling to deliver. I’m guessing you’re qualified and have specific marketing expertise.

The first thing I’ll do with you is ask you about your career so far, your background, and why you’ve turned to a marketing coach for help.

In many cases, the answers are already there—deep within your subconscious. Through my enhanced marketing strategy, we’ll explore the obstacles in your way and create a path to success.

But it won’t be easy. I won’t shower you with compliments and hide the truth from you. If you need a kick up the a**, I’m the perfect marketing coach to administer it!

Great Ideas Often Fail Because They’re Not Backed Up By Effective Marketing Strategies

Some of the most outstanding products and technological innovations, despite being fantastic ideas, never make it into the hands of consumers for one reason: poor marketing.

To make people want your product, you have to understand your customers and their desires, routines, and spending habits. Frequently, entrepreneurs forget the critical step of “market research” when trying to bring their innovation to consumers and end up missing the mark completely. Worse, if their idea is excellent, someone else re-markets their creation to the right audience with the right message and makes a whole lot of money off it.

I’ve seen this happen all too often in the industry, and I don’t want it to happen to you. I know how to ensure your idea hits the target market with the right message every time. My digital market research experience will take you through the essential steps you need to take before getting your product to market—so you don’t waste any precious time or money.

Marketing Skills Don’t Automatically Convert to Marketing Success

Digital marketing is an industry in itself for a reason. It takes a lot of work and people to do it well. You need researchers, designers, copywriters, editors, website specialists, SEO specialists, content marketing professionals packaging experts, distributors, and so many other experts to get your product successfully out into the world.

Without an experienced veteran at the helm, it’s easy to become overwhelmed and let essential tasks slip. Eventually, this can lead to your entire project going off the rails—or worse, failing. That’s why hiring a marketing coach should be viewed as an investment in your business or career.

As an experienced digital marketing coach and business coach, I understand the pressure marketing can put on you—and that’s why my simple yet active approach to getting it all done is so successful. It’s easy to follow and makes the seemingly unmanageable achievable in small, straightforward steps.

Key Aspects Of Digital Marketing Coaching And Consulting

The devil is in the details.

The marketing coaching services I offer depend on my clients’ specific needs, the needs of the brands they represent, their personal weaknesses, and their ultimate vision.

I can’t speak for other marketing coaches in the UK, by my marketing coaching approach often includes one or more of the following:

Advice on ad campaigns across multiple platforms
Building a solid marketing plan that will help you build a strong online presence
Creating an effective LinkedIn profile for you or your business—driving leads to your business
Advice on how to improve social media communication with your customers and make posting part of your day-to-day business
Helping you create a content strategy that resonates with your target audience
Expert insights and recommendations to improve your digital strategy and generate new leads, transform them into customers and drive increased revenues
Advice on CRO (Conversion Rate Optimisation), which is crucial for every business these days if they want to be successful and profitable
Technical advice with issues such as web development, SEO, SEM, PPC, and content marketing

What does it take to successfully create and execute a digital marketing program? Proper research, digital marketing strategies for every occasion, and guidance from somebody who knows how to build an online presence and send a message across multiple virtual channels.

But it also takes the determination to succeed. And if you’ve been failing in recent months, you have to embrace change; changes to your approach, changes to your strategies, and changes to your mindset. As an experienced career change coach, I can help in all of these areas.

What’s Included in an Effective Marketing Strategy?

One of my primary responsibilities is to show you what a great marketing strategy looks like. I know, because I’ve created and executed dozens of them over the years—delivering hundreds of thousands of pounds in sales.

I know how to persuade and influence. I know how to identify target audiences and buyer personas. I know how to reach those audiences in a way that will resonate and convert browsers into buyers.

When you turn to me for marketing coaching, you’ll know that the methods and processes I teach are fully proven.

So, let’s take a look at what my version of a successful marketing strategy looks like.

Segmentation

One of my tasks as your marketing coach will be to ensure you have the fundamentals of marketing in your locker. And things don’t get more fundamental than segmentation.

To ensure your messages resonate with the people receiving them, you have to group together people according to demographics, needs, lifestyle factors, and a range of other criteria they share. This is done through market research and a robust lead generation and management program. As your marketing coach, I’ll assess your approach to this process and provide you with feedback and guidance.

Effective Targeting

How do you know that the segments you’re targeting will be receptive to your marketing communications? More importantly, how do you know that the products or services you’re selling will interest the people you’re focusing on? If you’re sending the wrong messages to the wrong people, you’re wasting your time. And as you’ll find out, I’m a busy marketing coach who hates time wasting!

Promotional Tactics

Monitoring and Evaluation

As your marketing coach, it’s my job to ensure you have the skills, nouse, and awareness to identify what’s working and what’s not. It’s also my responsibility to ensure you know how and when to change direction. My coaching business focuses on getting ready for problems—not simply hoping they don’t happen.

How can you gauge the success of your marketing campaigns? As an experienced marketing coach, I’ll share a few tricks of the trade to help you on your way. I know which metrics to monitor, and how to evaluate their performance. I’m also the kind of marketing coach who likes to take decisive action.

Things will and do go wrong with even the best marketing initiatives. Accept that, and you’ll be ready to react when you need to..

A Detailed Marketing Plan

Like all good marketing consultants, I analyze marketing data thoroughly before creating a plan of action—a global overview of all the various processes, tasks, and responsibilities involved. But before all that can happen, you need a vision. What’s the ultimate goal of your strategy? As your marketing consultant, I’ll show you ways to approach this process effectively.

Why I’m a Successful Marketing Coach

Long before I became one of the best marketing coaches in London, I was a successful business owner, entrepreneur, and digital marketing professional. In fact, I still am. My coaching business was built on solid foundations. As well as starting several businesses, I’ve built a non-profit from scratch. It now boasts more than 600 volunteers.

My marketing business specialises in CRO, SEO, SEM, PPC, advertising, branding, and a range of other marketing skills that help brands get in front of the right people.

But don’t get me wrong; I’ve tasted the bitterness of failure, too. I’m a good marketing coach because I’ve learned from my mistakes. I’m not afraid to admit failures, and I’m always looking for ways to improve.

Like most great marketing coaches, I’m always looking for inspiration and guidance from peers. For years, I have been inspired by Michael Gerber’s The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.

Gerber talks about the need to drive your business instead of being a passenger. Unless you take a global view and refrain from getting involved in the tiny, inconsequential details, you’ll never gain the insights and vision you need to succeed. That’s a sentiment I share every day in my capacity as a marketing coach.

Money Isn’t the Most Important Thing in Live, But It’s in the Top Three

Other marketing coaches would never admit this, but here it goes…I love making money. It’s one of the things that gets me out of bed in the morning. And I don’t make any apologies for that.

Now, you may be thinking, “Do I really want to invest in a marketing coaching package run by someone who thinks that way about money?” Well, I’m just facing facts. Try not paying your staff for six months, and you’ll quickly realise just how important money is. This is something I discuss with all my marketing coaching clients.

Only the Most Worthy Clients Get Through My Door

I’m very choosy about who I offer my marketing services to. That’s because my time is precious, and I refuse to waste it on those who aren’t prepared to put in the hard work or accept my advice.

Secondly, my marketing tools and coaching methods don’t work unless I have the time and energy to communicate them properly. When you choose me to help you pursue greater marketing success, you’ll get my undivided attention.

But that’s not all.

The right marketing coach for you will always be available. OK, they may not be available for one-on-one sessions, but they’ll answer a call, reply to a text, or join a WhatsApp discussion in order to give you the right guidance as and when you need it.

I Have My Own Tried-and-Tested Marketing Coaching Model

I have my own marketing team and my own way of doing things. I know it works, as it has already delivered several successful marketing campaigns over the years.

As well as helping people with various marketing challenges, I work as a confidence and time management coach. By combining all my skills and experiences, I created a system called VISION GPS, which sets a clear vision, the goals needed to get there, a plan to manage the process, and a series of systems to ensure you achieve your goals.

I’m one of London’s top marketing coaches because my approach isn’t just about a single success story; it’s about giving you the tools to deliver a lifetime of success.

Whether you’re analyzing marketing trends, need to review marketing materials, or set clear business goals, this system can be adapted to anyone and any situation. That’s because it’s just like the GPS in your car. We set the final destination and the markers along the way. When we hit obstacles—such as missing your marketing goals—the system recalibrates and changes the route.

Together, we’ll create the marketing goals and develop strategies that stand you in good stead for the rest of your career.

Top Marketing Coach London