Jake Smolarek

Confidence Coach London

As featured in „The Times, Business Insider & Yahoo”

27k+ hours spent coaching
18+ years of coaching experience
1600+ happy clients
177+ testimonials

Confidence Coaching in a Nutshell

Build the Self Confidence You Want and Need!

Do you ever feel like you are not good enough? Do you put yourself down? Are there any things you would like to do, but you are unsure if you’re confident enough to do it? If you can answer at least one of these questions with a yes, then you might need to grow and improve your self-esteem and confidence.

A coach is somebody that can guide you and become your mentor on the path to achieving certainty in everything that you do. Lack of confidence can hold you back on a personal level, slow down the growth of your business, make you procrastinate on a career change, and cause you to feel insecure.

Looking for a lasting relationship or trying to finally get that promotion is not an easy task when you are unsure of your worth. If your life is filled with doubt and worry, you must feel anxious relatively often. However, you should know that confidence is something that you can build and suppress those negative feelings associated with self-doubt. All you have to do is to ask a confidence coach to help you get your groove back.

The #1 Secret to Building Unshakeable Confidence

High self confidence is one of the most enviable traits a person can have. It shows a sense of courage and self belief, and some people make it look as easy as breathing. It’s true that some of us have to work harder to feel confident than others. But confidence is a teachable, learnable skill — and the secret to building unshakeable confidence is so easy that most people overlook it entirely.

Want to know what it is?

I admit it sounds surprising and overly simple when you say it out loud. But after 27,000+ hours of coaching others on self-confidence, I can verify it’s the only common denominator between successful students of my coaching program that gets results.

It’s choosing to improve your self-confidence.

Success Stories

Real Clients. Real Success. Real Results.
From feeling stuck professionally to landing a role far beyond what he expected. This is Egis’s story:

“Within the first couple of months of coaching, I achieved several incredible outcomes. I found an amazing, well-paid job, far beyond what I had expected, all with Jake’s support. I also entered a happy relationship, moved into the flat I had always dreamed of, started travelling the world, and gained a deeper understanding of myself. The journey has been truly transformative.” 

Egis — Business Change Manager at London’s Leading Law Firm

book your complimentary initial consultation session!

That’s it — the whole secret that’s not much of a secret at all.

Confidence Coach London UK - Jake Smolarek - Confidence Coach Jake Smolarek sitting at the step at the front of the house

We all have limiting beliefs that can hold us back from achieving what we want. Many of us have experienced imposter syndrome that makes us feel like our achievements aren’t much to celebrate (even celebrities and highly accomplished professionals feel this way sometimes). And we’ve all made small mistakes that feel like huge blunders, which can cause us to lack confidence in the future.

But what separates those with high self esteem from those who are constantly second guessing themselves is the choice to invest in confidence building.

Confidence coaching helps you feel confidence by overcoming limiting beliefs and giving you the tools you need to stay positive. It targets the root causes that make you lack confidence, the things that make you experience anxiety, and the negative thoughts that keep you up at night.

A good coaching program can not only help you build lasting confidence but also live a more fulfilling life. Because you deserve it!

Do You Need Confidence Coaching?

Confidence coaching might seem like a service dedicated only to people that are either miserable or burnt out, but it can help a broader range of people than that. If you are experiencing any problems with your self esteem & self confidence, a coach is there to accelerate your recovery and enable you to restore or build the confidence you need in life to succeed.

Let’s take a closer look at the most common confidence concerns that you might experience:

Social Discomfort

Many clients come to me expressing unease in social settings. Whether it’s a networking event or a casual gathering, the feeling of not fitting in or being unable to engage can be overwhelming. Through confidence coaching, we work on techniques to ease this discomfort, helping you to overcome social situations with greater ease and self-assurance.

Public Speaking

It’s not uncommon to find the prospect of speaking in front of a crowd daunting. The fear of judgment or making a mistake can be paralysing. In our sessions, we’ll focus on building your confidence, improving your presentation skills, and turning public speaking from a source of anxiety into one of strength.

Problems with Assertiveness

A common hurdle is the inability to assert oneself, be it in personal relationships or the workplace. This often stems from a lack of self-belief. Together, we’ll develop strategies to help you voice your opinions and needs confidently, ensuring you’re heard and respected.

Enhancing Communication Skills

Effective communication is pivotal for success in both personal and professional life. Many clients struggle with how to communicate effectively with partners, clients, employees, and family members. In our coaching sessions, we’ll focus on developing clear communication techniques that enhance your interactions across all areas of life. Whether it’s negotiating with a client, expressing needs within a relationship, or conveying ideas to your team, we’ll work on refining your communication skills to improve understanding, cooperation, and outcomes.

Navigating Difficult Conversations

It’s inevitable to encounter challenging discussions, whether with family, friends, or colleagues. These situations can be a significant source of stress and anxiety, especially when it involves critical feedback, disagreements, or expressing uncomfortable truths. We’ll practice techniques for approaching these conversations with empathy, clarity, and assertiveness, ensuring you can handle difficult discussions with grace and confidence, leading to healthier and more constructive outcomes.

Limited Self-Expression

Feeling unable to express your true self can be a significant barrier to happiness. Whether it’s fear of judgment or not knowing how to articulate your thoughts, confidence coaching can be transformative. We’ll work on unlocking your authentic self and embracing your individuality.

Expressing Your Needs in a Relationship

Communicating needs and expectations in a relationship can be challenging. This can lead to dissatisfaction and misunderstandings. In our sessions, we’ll explore ways to express yourself clearly and confidently, fostering healthier and more fulfilling relationships.

Difficulty with Achieving Goals

Sometimes, a lack of confidence can hinder your ability to reach your goals. Whether it’s career aspirations or personal objectives, a lack of self-worth can be a significant roadblock. We’ll tackle these issues head-on, setting realistic, achievable goals, working on time management skills & techniques, and building the confidence needed to achieve them.

A top confidence coach from London is the guarantee that you will once again look in the mirror and love what you see. Discover life-changing strategies that you can use to boost your confidence and make a better life for yourself. A set of meetings with an experienced confidence coach from London can provide you with a wide range of tools and tactics that will enable you to develop the self-esteem and confidence you need to make your dreams come true. Together, we will discover what causes the negative perception of your worth and come up with a plan to remove the root of the problem once and for all. Read my extended article about How to Build Self-Confidence and Become Unstoppable to go even deeper into the subject of building self-confidence.

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Think about your future

Book your complimentary initial consultation session!

The Benefits Confidence Coaching Can Bring To Your Life

Do you want to create a life where you are the one setting the terms and establishing a sense of control over your environment? Then confidence coaching is an investment worth considering, as without certainty, courage and determination, it is difficult to achieve anything of meaning in life. Here are some of the benefits that the UK’s top confidence coach can add to your life:

  • Learn how to bring out the best of you.
  • Eliminate the barriers that are stopping you from doing what you really want.
  • Implement small strategies you can use to boost your confidence and tackle inevitable challenges in life.
  • Discover how to remove limiting beliefs or habits which hold you back.
  • Get to know how you can become free to be who you want to be.

My coaching programme might not be for you…

I’ll be upfront: confidence coaching isn’t an easy path to success. You’re likely here because you have a strong inner critic, and you’ll have to confront that critic time and time again during this process. That’s hard to do because you have to be real and honest with yourself.

If you:

  • Aren’t willing to do the work.
  • Don’t have time to prioritise yourself.
  • Are happy with low self belief & self confidence.
  • Do not have any idea what it is that you really want in life and what is your Vision.
  • Don’t want to achieve goals in your professional or personal life.
Confidence Coach UK - Jake Smolarek - Confidence Coaching - Confidence Coach Jake Smolarek buttons his Jacket and looks at the camera

My articles might be a better resource for you since they don’t require a heavy commitment.

Easy Tips to Start Building Self-Confidence Today

I’ve developed my confidence coaching program not to give you a quick fix but rather to develop a foundation for life. There are many things you can do to start feeling better and believing in yourself. Some of the activities I cover in my coaching sessions include:

Practice Active Listening

Confidence comes from within, and oftentimes, you can feel at ease in situations simply by listening to what’s going on around you. Active listening helps you become in tune with others so you can respond accordingly. It also makes you look like the most interesting person in the room because you’re showing you care about others, which is a quality people gravitate towards.

Set Clear Goals

Turn mega mountains into smaller, easier-to-climb tasks. There’s power in taking baby steps, and clear goals will help you feel less overwhelmed and more likely to succeed. There are many ways you can do this, such as creating weekly plans, keeping to-do lists, delegating tasks, and tracking your progress.

Identify Strengths and Weaknesses

We’re all good as something. And we all have things that challenge us. Coming face-to-face with strengths and weaknesses gives us a way to accept certain things about ourselves. We should be honest about the things we don’t excel at and not oversell the things we’re good at. This helps us avoid holding ourselves to impossible standards, which can help us feel better about our accomplishments.

Cultivate a Positive Mindset

Replace negative self-talk with positive affirmations. There’s psychology to support the power of positive words and thoughts. It makes us more likely to love ourselves and appreciate those around us. It gives our mental health a boost and can help reduce social anxiety or feelings of failure.

Step Outside of Your Comfort Zone

Challenge yourself to try new things regularly. It might seem scary at first, but trying new things gets easier the more often you do it. You can start small, such as trying a new food or restaurant, then grow from there. Progress is progress, no matter how small. Remember there’s no timeline, so go at your own pace.

Make Self Compassion Part of Your Daily Routine

Take time to reflect on past successes each day. Practice gratitude to remind yourself of all the reasons you have to feel confident.

These are just a few of the exercises we cover, and they’re bespoke to each student. More important than the actions themselves are the ways in which we connect them to your self confidence.

You can do these things at home on your own without a professional coach. But for those who also need accountability, clarity, and the insights to develop these techniques and give them staying power, a coaching session might be right for you.

If you feel ready to quit feeling held back by a lack of confidence, take the first step to boost your self-esteem and reach out to a confidence coach. I will be more than happy to guide you and help you develop faith in yourself.

Just complete the contact form below to get started.

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My Clients Say

Before my coaching sessions with Jake, I was in a terrible position. My relationship was in a bad state, my feelings and sense of self-worth were very low, and I was barely able to stay emotionally stable. I hated my job and my whole life. However, since working with Jake, I’ve become much stronger; my self-belief has gone through the roof, and I know how valuable I am. I have found a company I love to work for, and my relationships with others are much more profound and exciting.

Tina Patel – Lawyer

When I began working with Mr Smolarek, the business was under considerable strain. Too many decisions were coming back to me, and several key roles were not working as they should. He helped me look at the organisation with much greater clarity. We made some difficult changes, strengthened the structure and put better people in the right positions. Within a quarter, margins had doubled.
UPDATE: I first worked with Mr Smolarek in 2020 and continued for over five years. He still visits our London headquarters periodically to offer an independent perspective.

Daniel Williams – Director & Co-owner

When I started coaching with Jake, I was in the darkest depths of my relationship, my business, and my entire life. I was a walking shadow, and I couldn’t see any light at the end of the tunnel… However, Jake helped me to turn everything around and put me on the right track. His coaching helped me to change how I can see the world. The impact it has had on my business and personal life is priceless. His business ideas are so easy to implement and at the same time very powerful!

Ben C. – Business owner (Surname withheld for privacy)

Jake’s work as a business coach has had a tremendous impact on both my business and my life. Working with him helped me focus on my vision, goals and the actions that actually mattered. In just a few months, I made more progress than I had in the previous five years. I became much clearer about what I wanted and far more decisive about what needed to happen next.

Neil Coker – Founder and CEO

The only thing I can say is a huge thank you, Jake! I already had the right tools in place to create a good income, but Jake added a few missing pieces to my plan and helped me grow my coaching business much faster. In just a few weeks, he helped me see what I was missing, make better decisions, and improve how I was positioning and developing the business. It wasn’t always easy, but it was worth it.

Denise Green – Peak Performance Coach

Jake helped me change my life when I felt lost. I decided to work with him because I wanted to change my career path. With his genuine personality and sense of humour, I instantly connected with him. He helped me find my new way, and I am now doing what I always wanted to do, but wasn’t brave enough to try. Jake believed in me when I doubted every action and feeling I had. He pushed me to my limits, so I had to break them, and to my surprise, I did.

Tom Bayliss – Writer and editor

Working with Jake changed the way I thought about my business and the decisions I was making. Even after the first few sessions, I could see things more clearly and approach problems differently. He helped me improve my sales and communication, challenged some of the assumptions that were holding me back and pointed out opportunities I had not considered. Over time, I became more productive, made better decisions and had more freedom in how I ran the business.

Phillip Larsen – CEO

I had a good job and was earning well, but I wanted to build something of my own. I found Jake online, booked an initial consultation and told him I had no idea what that business should be. Through our conversations, I became interested in online advertising. Jake encouraged me to take it seriously and helped me turn it into a business.
UPDATE 2026: Seven years later, I still run the agency full-time. I deliberately kept it small and specialised, working with freelancers and focusing mainly on advertising for cleaning businesses across London and other UK cities.

Magda Kowalczuk – Agency Owner

By the time I was introduced to Jake, I had already built a successful fashion business, but I was carrying too much of it myself. The company was growing, the pressure was increasing, and I had very few people around me who truly understood what it meant to run a business.
Jake helped me think more clearly, challenge my assumptions and make better decisions. Over time, the business became larger, more profitable and far less dependent on me.
UPDATE: I first worked with Jake in 2019. In 2026, I sold the business in a lower nine-figure deal and began considering what I wanted to build next.

Barbara Johnson – Fashion Entrepreneur

I started working with Jake in 2020 when I was 22 and trying to turn my fitness work into a proper business. He helped me understand the commercial side, including sales, branding, marketing and positioning. Within about six months, I was earning £10,000-£14,000 a month and had built a six-figure business. Jake gave me structure, challenged my thinking and helped me focus on what actually moved the business forward. His guidance made a real difference in how quickly I progressed.
UPDATE: By the second quarter of 2026, I had grown the business to eight figures in annual revenue.

Rakesh Patel – Fitness Entrepreneur

Jake, thank you. You genuinely changed my life for the better. For the first time in a long time, I felt like I was really moving forward and doing what I had always wanted to do. You helped me believe that I could make it happen, and then actually start doing it. That confidence carried into my business as well. I started making clearer decisions, taking opportunities more seriously and building with much more purpose than before.

Romario Ramirez – Business owner, Speaker & Artist

Jake is a great coach. Our conversations challenged the way I was looking at several problems and reminded me that there is always more to learn. He is very observant, experienced and good at seeing what may be difficult to notice when you are too close to a situation. I am genuinely grateful for the support and perspective he gave us during a difficult period. I can see why business coaching suits him so well.

Steven P. – COO of a large corporation (Surname withheld for privacy)

When I started working with Jake, the business was doing around £6 million in turnover, but too much still depended on me. Jake helped me see that I had become the bottleneck and pushed me to change the way I was running the company. We improved delegation, brought in the right support and put better systems around the business. Once I stepped back from things I should not have been doing, the company grew into eight figures. Jake helped me see what needed to change and held me to it.

Michael Chadwick – Founder

At a certain level, it becomes difficult to get completely honest feedback. Jake gave me that. He challenged some of my assumptions, said things others around me were unlikely to say and helped me look at several decisions more clearly. What I valued most was the directness. There was no need to impress me or agree with me. The conversations helped me sharpen my thinking, delegate better and make cleaner decisions.

Oscar A. – Founder & CEO (Surname withheld for privacy)

Jake coached and mentored me through the early stages of my online business. He gave me confidence, helped me understand what I needed to do and supported me while I built my online fashion company. His guidance made a real difference in those early years, especially when I was still learning how to think about the business and make decisions with more confidence.
UPDATE: I started working with Jake in 2017. Now in 2026, the business is generating more than $40 million in annual turnover.

Jane Ho – Online Entrepreneur

I can highly recommend Jake Smolarek as a business coach. He must be one of the best in the business. He helped me take my business to the next level and become much clearer about the decisions I needed to make. I did not always like what Jake had to say, but he is tough, fair and very direct. Looking back, some of the things I least wanted to hear were exactly what I needed. He helped me see what I was missing and approach the business with much more clarity.

Susan Mason – Business Owner

I worked with Jake for more than 5 years. When we started, I was still employed and building my business from scratch. He helped me make the decisions I needed to make, including leaving my job and going full-time with the business. Over the years, I grew the company from zero to around £2 million in turnover. Jake was there through every stage, helping me with decisions and growth. He was always direct, and I knew I would get his real opinion. Working with him made a huge difference to me and the business. I would highly recommend him to any serious business owner.

Paul Jackson – Business Owner

Jake challenged the way I was looking at the business and pushed me to make a few decisions I had been avoiding for too long. Some were uncomfortable, but they changed the way we led the company and how the business was structured. Within less than twelve months, turnover grew from around £80 million to £140 million. Jake has a very good eye for what is actually getting in the way and is not afraid to say it.

Sean McKenzie – Founder and CEO

Jake is a fantastic business coach who gets to the heart of the problem very quickly. He helped me take some drastic steps (they were needed!), which made a huge difference to both my business and family life. In practical terms, I now work less, earn roughly twice what I used to and have considerably more time with my kids. What I like about Jake is that he can be straightforward when needed. He is not afraid to ask difficult questions when the situation calls for them. An outstanding return on investment. Thank you, Jake. See you again soon.

Peter Barnes – Entrepreneur

Jake is one of those people I call “my people”. He was the business coach I needed when I was trying to get clear on what I wanted to build and how to move forward. His feedback helped me clarify my objectives and build a very profitable online business. He challenged me when I needed it and gave me practical tools I still use in both business and life. I am in a much better place today because of the work we did together. Thank you, Jake.

Robert Yau – Online Entrepreneur

People Also Ask – Confidence Coaching FAQ

Confidence coaching is designed to help you live a life driven by a positive attitude. It aims to support you in becoming patient, courageous, motivated, and confident of your skills and worth. A coach is a mentor and an advisor who will introduce you to tools and techniques to boost your confidence. Confidence coaching is founded on trust and cooperation. It is a flourishing discipline of coaching and has a rich history of people benefiting from sessions with a confidence coach on a personal and professional level.

Let’s break it down so you can see what all it entails:

Empowering Self-Belief: At the core of confidence coaching is the goal to strengthen your self-belief. By fostering high self-esteem, you’ll start viewing challenges as opportunities rather than obstacles.
Tailored Techniques: Each person’s journey to self-confidence is unique. I offer personalised strategies that resonate with your individual experiences.
Life Coaching Integration: Confidence coaching is an integral part of life coaching. It’s about looking at your life as a whole and understanding how improved confidence can positively impact every aspect, from your job to your personal relationships.
Building Resilience: Learning to handle criticism and overcome fear is a vital skill. I guide my clients in developing resilience, helping them not just to cope with life’s challenges but to thrive amidst them.
Support and Guidance: As a coach, I’m not just an advisor but a support system. My role is to help you realise your inner strength and abilities.
Long-Term Change: The aim of confidence coaching is not just to bring about temporary changes. It’s about equipping you with tools and beliefs that foster lasting growth.
Focused on Your Needs: Based in London, I ensure that my coaching is attuned to the needs of my clients. Whether you’re facing professional challenges, personal doubts, or just need a boost in self-worth, I’m here to guide you through.
Creating a Positive Future: Ultimately, confidence coaching is about helping you change things in your life for the better. It’s about building a foundation of confidence that allows you to pursue your dreams and realise your full potential.

Deciding to improve your self-discovery and personal growth is a powerful step. As your confidence coach, I am committed to helping you confront these components of life with confidence and grace. Let’s work together to unlock the confident, assertive, and positive person I know you are destined to be!

When you make the decision to seek out confidence coaching in London, you are effectively opening a new chapter in your life. It’s about creating a safe space where your self-doubt transforms into self-belief. In these coaching sessions, we focus on developing a deeper understanding of your self-worth and self-confidence. Here’s what you can expect:

Initial Assessment: As your confidence coach, I will first understand your current level of confidence and self-esteem. We will discuss what you aim to achieve, what holds you back, and identify any limiting beliefs.
Personalised Approach: Each session is tailored to your unique needs. Whether you’re struggling with low self-esteem, anxiety, or finding it hard to overcome certain barriers, the approach will be specific to you.
Tools and Techniques: Learn practical strategies to build confidence and improve your self-compassion. From handling criticism to stepping out of your comfort zone, you’ll gain a toolkit to help you in various aspects of life.
Ongoing Support: As your life coach, I’m not just a person you meet during sessions. Consider me your pillar of support, offering guidance and feedback as you develop your abilities and make progress.

Whether it’s your career, personal development, starting a business or side hustle, marketing, or interpersonal relationships, my aim is to create a path to help you achieve your goals with newfound confidence.

I understand that each individual’s journey towards building self confidence and self esteem is unique. This is precisely why I prefer to discuss the cost of confidence coaching during a personalised consultation. Here’s how self confidence coaching works:

Personalised Consultation: Before we talk numbers, let’s talk about you. I invite you to a no-obligation consultation where we can explore your needs, goals, and challenges. This helps me understand how, in the best way I can support your journey to overcome self-doubt and lacking self-belief and build confidence.
Tailored Coaching Plan: Based on our initial discussion, I’ll propose a coaching plan that’s custom-made for you. Whether you’re dealing with low self-esteem, facing difficulties in your career, or simply looking to develop a more positive outlook on life, or you find yourself struggling to run your business effectively—feeling as though your business is running you, leading to a depletion of your confidence—the plan will be designed to cater to your specific situation. This comprehensive approach ensures that whatever challenges you’re facing, whether personal, professional, or entrepreneurial, we’ll create a strategy that addresses your needs directly, aiming to restore your confidence and empower you to take control of your life and career.
Flexible Pricing Options: As a confidence & life coach, I believe that life coaching should be accessible to everyone. That’s why, during our consultation, we’ll discuss a variety of pricing options that fit your budget. This way, you can focus on your growth without financial stress.
Value of Investment: Remember, investing in confidence coaching or life coaching is an investment in yourself. It’s about unlocking your abilities, enhancing your career prospects, and improving your overall quality of life. The return on this investment isn’t just in monetary terms but in the lasting change and growth you’ll experience. After working with a life coach, you will ask yourself why you haven’t tried coaching 5 or 10 years earlier.

Confidence coaching can be highly effective for many individuals, regardless of the root cause of your low self esteem. Whether you want to gain confidence in public speaking, feel better about your appearance, or gain strength in your professional life, confidence coaching can give you the tools you need to succeed. As a confidence and life coach with over 18 years of experience, I use proven techniques to silence your inner critic, overcome self-doubt & low confidence, get rid of imposter syndrome and develop a positive mindset. You’ll also gain accountability and support to use the tools and abilities you learn and apply them across all areas of your life.

Let’s take that first step together. I encourage you to reach out for a consultation. It’s the first move towards a more confident and fulfilling life. As your coach, I’m here to support, guide, and help you realise your true potential. Remember, it’s not just about the sessions; it’s about the lifelong skills and self worth you’ll gain. Self confidence coaching will help you achieve your Vision and Goals faster!

It’s simple: Be committed to putting in the work. Don’t expect change overnight. Your negative thoughts will not disappear in one day. You won’t build better relationships in a week. Building confidence is a journey, not a sprint. There’s no one single action to take that will completely transform how you feel about yourself. Be open to the process, speak the truth and be prepared to get raw and honest with yourself so you can change thought patterns and behaviours that have held you back for too long. Self confidence coaching takes time, but it will be worth it!

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