Jake Smolarek

Finance Coach

As featured in „The Times, Business Insider & Yahoo”

27k+ hours spent coaching
18+ years of coaching experience
1600+ happy clients
177+ testimonials

as featured in

What Is a Finance Coach? And Why Should You Have One?

Let me start by saying that I’m predominantly a life coach. However, the approach and tools I use are perfect for financial coaching. But more about that later.

As you’re reading this, you’re probably looking for help with either your day-to-day money management or your overall financial health. The good news is that I can help with both!

So, whether you’re a budding entrepreneur at the beginning of your professional journey or an experienced executive trying to max out your skill set, keep reading!

Or perhaps I’ve already grabbed your attention. If so, the first step to achieving your short and long-term financial goals involves contacting me to book an initial discovery meeting. Whether we do it in person at my London office or online via a Zoom call, I’ll work out where you are, what you need from me, and how we can set you on the path to your optimal financial situation.

What Is a Finance Coach?

A financial coach is someone who can assess your relationship with money and finances and help you achieve your economic goals—whether that’s in business or in general life.

Think of me as a personal trainer for your finances. But unlike the hunky guy down the gym, I won’t talk pleasantries as you do the heavy financial lifting. I’ll be pushing you to stay on track. And when circumstances change, I’ll work with you to adapt and change your course.

Success Stories

Real Clients. Real Success. Real Results.
From feeling stuck professionally to landing a role far beyond what he expected. This is Egis’s story:

“Within the first couple of months of coaching, I achieved several incredible outcomes. I found an amazing, well-paid job, far beyond what I had expected, all with Jake’s support. I also entered a happy relationship, moved into the flat I had always dreamed of, started travelling the world, and gained a deeper understanding of myself. The journey has been truly transformative.” 

Egis — Business Change Manager at London’s Leading Law Firm

book your complimentary initial consultation session!

Who Needs a Financial Coach?

I’m going to be bold here and say that EVERYONE can benefit from the services of a financial coach. Why? Because it’s very hard to assess your financial decisions objectively. It takes someone like me to assess your relationship with money and change the way you think about it.

Of course, I’m being a little dramatic here. Not everyone actually needs help with their finances. But if one of the following statements applies to you, I might be able to work with you to achieve your financial goals.

  • You lack financial confidence and the instinct to take calculated risks
  • You’ve developed some poor financial habits
  • You want to clarify your overall financial goals
  • Your professional role requires an in-depth financial education
  • You’re tired of earning money, and you want to begin earning it!

As a business coach, I know just how intertwined financial goals and life goals can be. In many cases, they’re one and the same, so they should be assessed and treated as such.

If you’re looking for traditional financial advice, I’m not for you. But if you want to learn about ways to define your economic goals in life—and pursue them—I’d love the opportunity to meet you for an initial discovery meeting.

What Should You Look for from Financial Coaches?

Most financial coaches delve into the details and mechanics of money management. Whether they’re talking about pensions, mortgages, or paying off debt, they focus on the nuts and bolts of everyday money management. And if you find a certified financial coach with a track record of success and favourable reviews, go for it if that’s what you’re looking for.

However, if you’re searching for a new way to approach your finances—and how they relate to your overall life goals—I can help. The best financial coaches have walked the walk. They might have made the odd mistake here and there, but they’ve developed healthier, more productive ways to think about finances and manage them.

If you’re looking for evidence of my suitability as a finance and money coach, keep reading.

Is Your Financial Health in Need of a Check-Up?

Traditional financial advisers will help you plan your retirement fund, manage your property transactions, and grow your investment portfolio. I offer financial guidance from the point of view of a career coach.

Do you struggle to keep track of your finances? Are you finding it difficult to set measurable and achievable financial goals? Do you seek clarity when it comes to your financial vision for yourself?

Let me be honest. Yes, you can be happy without money, but not having it makes being happy a lot harder. Nine times out of ten, the vision described by my clients involves money in some way.

So, to make your vision in life a reality, you can’t afford to ignore your financial wellbeing. And that’s where I can help in my capacity as a financial coach in London.

book your complimentary initial consultation session!

Why Choose Me as Your Financial Coach

Think of me as your personal fitness trainer; only instead of working on your glutes, I’ll be working on your financial situation.

I know what you’re thinking: “What qualifies you to be a financial coach?” While I hold various qualifications related to business, I also graduated from the University of Life! When you choose me for money coaching services, you can do so in the knowledge that I’ve walked the walk on several occasions.

More Than Two Decades of Managing Finances

I was once a financial beginner, so I had to work on my relationship with money—and how to use it to achieve my life’s vision. Today, I have around two decades of experience in this area, and I’m ready to share it with you.

A Successful Business Owner

I may not be a qualified financial planner, but I’ve applied my processes and methodologies across all my businesses over the years. I know they work, as they’ve helped me deliver several successful ventures over the years—including a non-profit that went from two volunteers to more than 600 in just a few years.

A No Bu****it Approach to Financial Coaching

I’m a financial coach in London who doesn’t have the time to waste on empty platitudes. If you need someone to say “yes” and tell you how fantastic you are on financial topics and long-term planning, I’m not the person for you!

I Understand the Importance of Money

It might be strange to hear a financial coach in the UK say this, but it’s just the kind of person I am: Money isn’t the most important thing in life, but it’s in the top five! In today’s world, you’ll struggle to achieve just about any vision without it.

Luckily for you, I love making money. And unlike other money coaches, I love helping people do the same. Whether you need help understanding your spending habits or creating a long-term financial plan for a better future, reach out for an initial discussion.

I Don’t Spread My Financial Coaching Services Too Thinly

I take pride in delivering support to my clients and helping them take control of their financial destiny. That’s why I tread carefully when it comes to choosing clients. I insist on providing a full, comprehensive, and personal service—and it all begins with a free consultation.

Contact me today to get started.

My Clients Say

Before my coaching sessions with Jake, I was in a terrible position. My relationship was in a bad state, my feelings and sense of self-worth were very low, and I was barely able to stay emotionally stable. I hated my job and my whole life. However, since working with Jake, I’ve become much stronger; my self-belief has gone through the roof, and I know how valuable I am. I have found a company I love to work for, and my relationships with others are much more profound and exciting.

Tina Patel – Lawyer

When I began working with Mr Smolarek, the business was under considerable strain. Too many decisions were coming back to me, and several key roles were not working as they should. He helped me look at the organisation with much greater clarity. We made some difficult changes, strengthened the structure and put better people in the right positions. Within a quarter, margins had doubled.
UPDATE: I first worked with Mr Smolarek in 2020 and continued for over five years. He still visits our London headquarters periodically to offer an independent perspective.

Daniel Williams – Director & Co-owner

When I started coaching with Jake, I was in the darkest depths of my relationship, my business, and my entire life. I was a walking shadow, and I couldn’t see any light at the end of the tunnel… However, Jake helped me to turn everything around and put me on the right track. His coaching helped me to change how I can see the world. The impact it has had on my business and personal life is priceless. His business ideas are so easy to implement and at the same time very powerful!

Ben C. – Business owner (Surname withheld for privacy)

Jake’s work as a business coach has had a tremendous impact on both my business and my life. Working with him helped me focus on my vision, goals and the actions that actually mattered. In just a few months, I made more progress than I had in the previous five years. I became much clearer about what I wanted and far more decisive about what needed to happen next.

Neil Coker – Founder and CEO

The only thing I can say is a huge thank you, Jake! I already had the right tools in place to create a good income, but Jake added a few missing pieces to my plan and helped me grow my coaching business much faster. In just a few weeks, he helped me see what I was missing, make better decisions, and improve how I was positioning and developing the business. It wasn’t always easy, but it was worth it.

Denise Green – Peak Performance Coach

Jake helped me change my life when I felt lost. I decided to work with him because I wanted to change my career path. With his genuine personality and sense of humour, I instantly connected with him. He helped me find my new way, and I am now doing what I always wanted to do, but wasn’t brave enough to try. Jake believed in me when I doubted every action and feeling I had. He pushed me to my limits, so I had to break them, and to my surprise, I did.

Tom Bayliss – Writer and editor

Working with Jake changed the way I thought about my business and the decisions I was making. Even after the first few sessions, I could see things more clearly and approach problems differently. He helped me improve my sales and communication, challenged some of the assumptions that were holding me back and pointed out opportunities I had not considered. Over time, I became more productive, made better decisions and had more freedom in how I ran the business.

Phillip Larsen – CEO

I had a good job and was earning well, but I wanted to build something of my own. I found Jake online, booked an initial consultation and told him I had no idea what that business should be. Through our conversations, I became interested in online advertising. Jake encouraged me to take it seriously and helped me turn it into a business.
UPDATE 2026: Seven years later, I still run the agency full-time. I deliberately kept it small and specialised, working with freelancers and focusing mainly on advertising for cleaning businesses across London and other UK cities.

Magda Kowalczuk – Agency Owner

By the time I was introduced to Jake, I had already built a successful fashion business, but I was carrying too much of it myself. The company was growing, the pressure was increasing, and I had very few people around me who truly understood what it meant to run a business.
Jake helped me think more clearly, challenge my assumptions and make better decisions. Over time, the business became larger, more profitable and far less dependent on me.
UPDATE: I first worked with Jake in 2019. In 2026, I sold the business in a lower nine-figure deal and began considering what I wanted to build next.

Barbara Johnson – Fashion Entrepreneur

I started working with Jake in 2020 when I was 22 and trying to turn my fitness work into a proper business. He helped me understand the commercial side, including sales, branding, marketing and positioning. Within about six months, I was earning £10,000-£14,000 a month and had built a six-figure business. Jake gave me structure, challenged my thinking and helped me focus on what actually moved the business forward. His guidance made a real difference in how quickly I progressed.
UPDATE: By the second quarter of 2026, I had grown the business to eight figures in annual revenue.

Rakesh Patel – Fitness Entrepreneur

Jake, thank you. You genuinely changed my life for the better. For the first time in a long time, I felt like I was really moving forward and doing what I had always wanted to do. You helped me believe that I could make it happen, and then actually start doing it. That confidence carried into my business as well. I started making clearer decisions, taking opportunities more seriously and building with much more purpose than before.

Romario Ramirez – Business owner, Speaker & Artist

Jake is a great coach. Our conversations challenged the way I was looking at several problems and reminded me that there is always more to learn. He is very observant, experienced and good at seeing what may be difficult to notice when you are too close to a situation. I am genuinely grateful for the support and perspective he gave us during a difficult period. I can see why business coaching suits him so well.

Steven P. – COO of a large corporation (Surname withheld for privacy)

When I started working with Jake, the business was doing around £6 million in turnover, but too much still depended on me. Jake helped me see that I had become the bottleneck and pushed me to change the way I was running the company. We improved delegation, brought in the right support and put better systems around the business. Once I stepped back from things I should not have been doing, the company grew into eight figures. Jake helped me see what needed to change and held me to it.

Michael Chadwick – Founder

At a certain level, it becomes difficult to get completely honest feedback. Jake gave me that. He challenged some of my assumptions, said things others around me were unlikely to say and helped me look at several decisions more clearly. What I valued most was the directness. There was no need to impress me or agree with me. The conversations helped me sharpen my thinking, delegate better and make cleaner decisions.

Oscar A. – Founder & CEO (Surname withheld for privacy)

Jake coached and mentored me through the early stages of my online business. He gave me confidence, helped me understand what I needed to do and supported me while I built my online fashion company. His guidance made a real difference in those early years, especially when I was still learning how to think about the business and make decisions with more confidence.
UPDATE: I started working with Jake in 2017. Now in 2026, the business is generating more than $40 million in annual turnover.

Jane Ho – Online Entrepreneur

I can highly recommend Jake Smolarek as a business coach. He must be one of the best in the business. He helped me take my business to the next level and become much clearer about the decisions I needed to make. I did not always like what Jake had to say, but he is tough, fair and very direct. Looking back, some of the things I least wanted to hear were exactly what I needed. He helped me see what I was missing and approach the business with much more clarity.

Susan Mason – Business Owner

I worked with Jake for more than 5 years. When we started, I was still employed and building my business from scratch. He helped me make the decisions I needed to make, including leaving my job and going full-time with the business. Over the years, I grew the company from zero to around £2 million in turnover. Jake was there through every stage, helping me with decisions and growth. He was always direct, and I knew I would get his real opinion. Working with him made a huge difference to me and the business. I would highly recommend him to any serious business owner.

Paul Jackson – Business Owner

Jake challenged the way I was looking at the business and pushed me to make a few decisions I had been avoiding for too long. Some were uncomfortable, but they changed the way we led the company and how the business was structured. Within less than twelve months, turnover grew from around £80 million to £140 million. Jake has a very good eye for what is actually getting in the way and is not afraid to say it.

Sean McKenzie – Founder and CEO

Jake is a fantastic business coach who gets to the heart of the problem very quickly. He helped me take some drastic steps (they were needed!), which made a huge difference to both my business and family life. In practical terms, I now work less, earn roughly twice what I used to and have considerably more time with my kids. What I like about Jake is that he can be straightforward when needed. He is not afraid to ask difficult questions when the situation calls for them. An outstanding return on investment. Thank you, Jake. See you again soon.

Peter Barnes – Entrepreneur

Jake is one of those people I call “my people”. He was the business coach I needed when I was trying to get clear on what I wanted to build and how to move forward. His feedback helped me clarify my objectives and build a very profitable online business. He challenged me when I needed it and gave me practical tools I still use in both business and life. I am in a much better place today because of the work we did together. Thank you, Jake.

Robert Yau – Online Entrepreneur

My Approach to Financial Coaching

I’ve already said it, but I think it’s worth saying again: I don’t provide regulated financial advice. My financial coach definition is related to helping you map out a route to personal and professional fulfilment.

As a life and confidence coach in London, I can’t help you with detailed tax management, but I can help you develop a new financial mindset that will help you achieve your ultimate vision in life.

I don’t recommend specific financial products, and while we might talk about issues such as savings, debt, investing, and retirement, I’m not here to offer that kind of advice.

My job is to give you the tools required to achieve your economic vision. Regardless of your current income, I can do this by using my carefully curated process. It’s called Vision GPS, and it has already helped many people make a positive impact on their overall quality of life.

Vision – What’s the perfect financial scenario in your life? Do you want to master the art of investments? Do you want to be an independent person who never has to worry about money? Whatever your vision looks like, we’ll define it together. That’s not something traditional financial planners will do!

G for Goals – Think of goals as service stations along the motorway to Success City. Every time you hit one, you’re a little closer to your destination!

P for Planning – Running around like a headless chicken trying to achieve goals here, there, and everywhere may well result in you achieving nothing. With my help, we’ll create a plan to make your ultimate vision a reality.

S for Systems – With my help as your career and time management coach, you’ll learn the hacks, processes, and methodologies you’ll need to implement every day in order to become the financial powerhouse you deserve to be.

Let’s Map Out Your Brighter Financial Future Together

When you think about financial coach cost, it’s important to think long-term. You may not see returns immediately, but if you’re in this for the long haul, they will come. To learn more about my approach to finance coaching in the UK, contact me today to book your free, no-obligation discovery meeting by simply filling out the contact form below.

I have spoken at

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address

Davies Street, Mayfair,
London W1K

phone number

Mobile: +44 7738 514 600

email

[email protected]

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