Multiple brand items listed on a desk

The Art of Selling

How to master the most important skill for success.

Most people roll their eyes when they hear a sales pitch. Why? Because most salespeople don't know the art of a good sale.

It's a shame, actually. When a sale is made right, it can be a wonderful experience for both the consumer and salesperson. Unfortunately, so many companies and people apply outdated communication and sales techniques when talking to potential clients.

Understanding communication is essential.

Most people who think they are good communicators aren't. They have trouble listening with the intent to learn and frequently try and formulate what their replies while the other person is still talking. Similarly, most salespeople will do the same thing, except they'll try and develop their pitch or clever responses instead of listening intently to their potential client's concerns, needs or general dialogue.

The art of listening. Being authentic and genuinely helpful.

The art of selling is also the art of listening, authenticity and helpfulness. How do I know? I've been in sales for over 15 years, have landed million-pound clients and have helped hundreds of people get what they need—because that is truly what selling is—helping people get what they need.

So many people think they are helpful when they interact with leads, but when they open their mouths, they find themselves repeating the same pitch, the same facts and not addressing anything the other person has said. In other words, they aren't genuinely trying to help the other person—they're just selling to them.

The most successful pitches aren't pitches at all.

My most successful sales haven't been pitches at all. They've been authentic, carefully structured conversations that help someone address a need. While this sounds easy to achieve, it's not and requires practice and work behind the scenes. Instead of helping you perfect your pitch, I help you perfect your communication style. This communication style is useful in all facets of your daily life, but it also lands six-figure clients.

The biggest clients have seen them all. Be better than the rest.

The biggest clients and business people in the world have seen it all. They can smell a salesperson from a mile—and, unsurprisingly, they aren't impressed most of the time. If you want to stand out, you need to change the way you view sales, communication and conversations. That's what I help my clients do. I work with them to apply scientifically- backed models of listening, dialogue and psychology to ensure they impress who they talk with sincere authenticity. It's not a trick or a mind-game. It's just being a better conversationalist and listener.

Coaching sessions with Jake were life-changing. Even after one or two sessions, there were absolute and distinct differences in my thinking and in the actions that I took in my business and day-to-day life. In addition to confidence, he helped me develop valuable sales and communication skills that helped me grow my business. He made me find ways to overcome my limiting beliefs. Jake opened up the doors to those talents and ideas that had never crossed my mind before. He is truly a fantastic example and representative of the coaching industry. I now know for sure that working with a coach can not only multiply your productivity but also give you more freedom and help achieve incredible business goals.
Phillip Larsen - CEO

Want to improve your communication skills to master the art of selling?

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our Cookie Policy.